Kia ora, ko Hinemoa Elder ahau

My name is Hinemoa Elder

Getting things off the page and into the real world. Whakatinanahia ai ngā whakaaro

You might think that’s ironic for an author. 

What I write is for action in the real world.

Aroha. Māori wisdom for a contented life lived in harmony with the planet, is a book I wrote, published in 2020 by Penguin Random House, chosen for The Oprah Winfrey Book Club in 2021. Filled with a year’s worth of weekly whakataukī / whakatauākī, Māori proverbial sayings and reflections on how these are useful every day. Sources of aroha to help us in practical ways in our daily lives. Despite, and maybe because many of these nuggets of wisdom are so old, they are still relevant today.

You may or may not be familiar with the Māori concept of aroha

I think of myself as a living representative of our ancestors’ aroha. 

Their raw and fierce love, their belief in the future.

Aroha is the fuel and the purpose. 

Aroha is our inexhaustible wellspring of love, drive, ferocity, resilience, and the fun that comes from our forebears. Aroha nourishes us on life’s journey.

Aroha is grit too. Tough, clear decisions made and delivered with aroha.

Aroha is a yard stick and a place to stand.

Aroha will rub your face in the dirt. Aroha will make you laugh and cry, sometimes both at the same time.

Aroha makes things happen. 

Ko Pārengarenga te moana

Pārengarenga is the ocean

Ko Tawhitirahi te maunga

Tawhitirahi is the mountain

Ko Awapoka te awa

Awapoka is the river

Ko Kurahaupō te waka

Kurahaupō is the ancestral canoe

Ko Potahi tōku marae

Potahi is the traditional meeting place

Ko Te Aupōuri, ko Ngāti Kurī, ko Te Rarawa, ko Ngāpuhi nui tonu ōku iwi

Te Aupōuri, Ngāti Kurī, Te Rarawa and Ngāpuhi are my tribal affiliations

COVID/ planetary emergency/ recession finds all of us close to burn out, beyond burn out? Feeling the long painful pinch of uncertainty? Together we can reconnect with our source of aroha as energy, as healing and new resolve to transform and re-discover the joy in life amid the struggles.

Māori cultural values, te reo me ōna tikanga, mātauranga Māori, our indigenous knowledge systems are global leadership approaches that can shed indigenous light on a planet-centred way forward.

Together we will re-consider living, working, business, identity. Emotions, thoughts, guts.

We will find the aroha effect that works for you.

He hoamahi

Some people I work wth

Mahia te mahi

Let’s do the work